Has Vaping Exposed a Devastating Achille’s Weakness of Big Tobacco?

Bye-Bye, Marlboro Man and Joe Camel

Has anybody taken a look at Google Trends lately to see what’s happening in the Vape World?

Google Trends Comparing USA Search Activity for Vape, Marlboro and Camel

Google Trends Comparing USA Search Activity for Vape, Marlboro and Camel

Let’s take a look at Google searches for “Vape” — as in, to inhale vaporized nicotine — and contrast those results to the big brands “Marlboro” and “Camel” and guess what we find?

This newly coined term has gained tremendous traction while those mighty brands quietly languish. These trends bode well for society and smokers in particular with possibilities of providing serious societal relief from the intractable ills of combustible tobacco and their monied-interests.

Alas, such powerful groups have suddenly awoken to their risks and have begun to mobilize against this trend — seeking to stop its surging popularity through overhyped fear-mongering and pell-mell regulatory actions in major cities across the U.S.

How do these facts square with the sudden surge in regulatory news?

Who are the lobbyist who’ve sudden appeared in major cities in rapid succession to stir up ecig bans and stymie the growth of vape usage and sales?

Are these city council hearings mere coincidences? Or connections to a more disruptive trend that threatens the very heart of a deeply connected and powerful industry?

Maybe some serious journalists will step in to investigate, instead of adding their voices to the shadowy fear-mongers that have much to lose and little to gain.

Google Trends shows the relative growth of generic term "vape"  and "ecigh" keyword searches in contrast to  Marlboro, Camel, and NJoy brand names

Google Trends shows the relative growth of generic term “vape” and “ecig” keyword searches in contrast to Marlboro, Camel, and NJoy brand names

Note: In a future article we’ll explore the languishing interests in the tobacco industry’s “NJoy” and “Blue” products when compared to the generic interests in “vape.”

For more Google Trends info, follow this link: http://goo.gl/10Pp0x

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